Dear Sanitary Companies
I have noticed a rather disturbing new trend over the past few years, a change has occurred to sanitary products and it’s one that I find rather unpleasant and very disturbing.
For those who are not yet fully aware, you may or may not have noticed your olfactory orifices triggered as you wonder past the sanitary product section of a shop. Without warning, it hits you, a heavy headache-inducing plume. “What is that overpowering smell?” you may have asked yourself. Perhaps you shrugged it off as a passing fellow customer or a mass spillage of all laundry detergents in the vicinity at the same time. No. You would be wrong. The truth is, for some curious reason, a large proportion of sanitary towels now smell like my Great Aunt Nancy, well known for her massive breasts and overuse of terrible perfume!
I take serious issue with this new approach to ‘sanitary scenting’, in the first instance to the implication that women on their period smell at all. I can tell you this much, I have never ever smelled a woman on her period. The overpowering strength of the perfume in sanitary towels though, seems to suggest not only that menstruating women smell bad, but that they smell so malodorous and fetid that it is necessary (perhaps even a kindness to others?!) that they be immersed in alternative pungent scents to keep their deep, dark and bloody secret hidden.
Perhaps for a very few it may be an issue, but following careful hygiene would be enough to solve this, not wearing heavily perfumed panties! This message that women smell when they are on their period is shaming, untrue and unnecessary. Perhaps the scent was added to clear up any questions on sanitary products being a ‘luxury’ item? I just don’t know. Perhaps you can enlighten me as to why a thick bouquet needs to protrude from my knickers for one week of every month? Maybe you hope that people will smell the perfume, recognise that my crotch now only smells like their Gran when I’m bloated and emotional and will rush out to purchase me chocolates and painkillers to support me through this tempestuous time?!
I wish I could believe that your intentions were good, that girls and women were at the heart of this decision, but I don’t. I think that as a business you wondered hard at how you could keep your products fresh, new and modern and that you concluded that the best way to take more money from the female sex was to make them feel ashamed and embarrassed. These products tell girls that they must hide their ‘period smell’ with heavy perfume, that people will notice if they don’t. What does it mean if people notice you are on your period anyway? Why must this be hidden? I cannot even fathom.
I urge you, I beg you, to give up this ridiculousness. Don’t sell me something I don’t need or want. After spending 15 minutes today searching the aisle for something unscented (unsuccessfully!) I have decided that my vulva and I will be taking our custom elsewhere until this nonsense changes!